The Netherlands

The Netherlands is a constitutional monarchy, located in Western Europe. It is bordered by the North Sea to the north and west, Belgium to the south, and Germany to the east. Its population is approximately 16,409,000.
The Netherlands is a geographically low-lying and densely populated country. It is popularly known for its traditional windmills, tulips, cheese and bicycles, etc. Primarily, the Netherlands is a modern, advanced and open society. The country is also one of the most densely cabled countries in the world: its internet connection rate is the 2nd highest in the world. The policy of the Netherlands has a strong international outlook.

TRENDY implementations in the Netherlands...
Storytelling - Power of stories

The Dutch Railways (NS)developed two promotional campaigns: sustainability campaign (Spring 2008) health and train campaign (winter 2008). NS also developed an additional Infotainment promotional campaign in spring 2009. A storytelling competition on positive travel experiences called "Time for Reading" was carried out and successfully completed in summer 2009. 158 stories were received and the top 20 stories were selected. Out of these stories 2 winners were selected. The winning stories can be found on the website and one of them was also published on the TRENDY TRAVEL audio book
Pleasing the eye

Dutch Railways (NS) have:
  • Provided a resource pack for improved station design compiling lessons leaned from NS activities for distribution among Public Transport Operators in Europe. NS want to share the benefit of their research. This resource pack is based on lessons learned from previous activities (using music, extra light, the smell of fresh baked bread and other ideas to make train stations more pleasing to the senses- especially for pedestrians and cyclists waiting around.)
  • developed a Test laboratory to distinguish customer preferences, what pleases them, what stories touch their heart and develop a survey method to measure these preferences.

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