This section of the website lists "trendy activities" for the target group of Public Transport users and the partners who carried them out. The Dutch Railways (NS) has developed a pilot campaign and has made use of innovative story telling to support these campaigns. They have included: thematic stickers in the station areas, Posters, banners, redesigned bicycle parks, linking story points to Pleasing the eye campaigns. The NS has also provided an "incentive resource pack" based on learned lessons to be used by partner contatcts or other interested parties. A test laboratory has helped to distinguish customer preferences in that regard. A project in Austria has included the distribution of short story books to bus users intended to shorten their travel time.

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