Pleasing the eye

The visual sense is for most people the primary receptor of impressions. People are more open to things that please the eye. For this reason, design and visual appearance are a very important factors when travel behaviour should be influenced and changed - e.g. visual appearance and design are the prime motivators with regard to buying decisions for cars as well as for bicycles. To target these emotions TRENDY TRAVEL aimed to transfer this well proven model from the car industry to sustainable transport. TRENDY TRAVELhas addressed a range of diverse design issues, e.g. the appearance of public spaces, cycling accessories, cycling routes.

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