Raising the image of cycling

Extensive research on traffic policy has confirmed that cycling, as a mode of everyday travel and as a viable part of sustainable transport, is afflicted with a very negative image throughout the New Member States. Cycling has a very high potential to develop into an extremely effective sustainable mode of transportation. However, for this potential to be utilized a major image change has to occur. The achievement of this image change was one of the objectives of this project. In this specific task TRENDY TRAVEL focused on reversing the negative image of cycling through the implementation of emotional marketing campaigns that included Storytelling, Rituals, Pleasing the Eye and the selective use of children’s' power over their parents, particularly within the New Member States.

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The task of "Raising the Image of Cycling" focused on improving the image of cycling in the "New Member States" .

For this FGM-AMOR produced a brochure titled "20 good reasons for cycling" that was translated into all partner languages and can be downloaded free of charge here.

In addition this task resulted in a collection of 20 Fact Sheets that describe the activities of the partners in detail. They can be found in the download section (D3.09 Fact Sheets).

A Bicycle Climate Test and detailed Guidelines to carry out the test was designed by FGM-AMOR and translated in all partner languages. It can be downloaded here by followers. In addition, Benchmarking results and outcomes of this test, that has been carried out by all partners twice during the project lifetime, can also be found here






 
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