Rituals provide structure: The bicycle-event year

Rituals accompany us through the year and are performed at regular intervals or specific occasions. Throughout history rituals have helped to structure human life, they often symbolise the passing from one phase to the other and often satisfy spiritual and emotional needs and therefore provide a sense of security and continuity. The objective of TRENDY TRAVEL was to reinforce existing events and introduce new events - in this way a calendar of events was created that supports sustainable mobility that can be applied throughout the year - every year. TRENDY TRAVEL mainly focused on cycling: therefore, the aim was to produce a bicycle-event calendar that created a long list of events to be used like a menu and to be applyed as wished - also by follower cities.

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